Change Out Your Halloween Routine: Give Kids Cash for Candy and Promote Physical, Financial Health

LAS VEGAS, Oct. 24, 2023 /PRNewswire/ — Halloween is upon us again! In recent years, parents have increasingly sought safer, healthier options to the traditional candy spree. Trick-or-Treating has taken on new forms; virtual parties and costume competitions have sprouted up. And this will be the fifth consecutive year that the National Financial Educators Council (NFEC) has hosted its Cash for Candy campaign to promote financial education and kid’s health.

This campaign encourages parents to promote their kids’ physical health and financial health at the same time. They accomplish this goal by handing out cash instead of candy, creating a teachable moment to give kids key money management skills.

Learn more about Cash for Candy and download the free materials here:

The #CashForCandy campaign tackles both these problems by simultaneously encouraging healthy eating and promoting kids’ financial literacy. The premise behind the campaign is for parents and other treat-givers to give out cash instead of candy on Halloween. The NFEC suggests three options from which adults can choose to take advantage of this novel campaign to improve both kids’ diets and their financial skills: 

  • Parents: Create a buy-back event where you give your children a certain amount of money for each piece of Halloween candy they collect. Use the exchange as a teachable moment to give your kids key financial literacy lessons that can build their confidence and chances of self-sufficiency in the future. The NFEC offers a free worksheet and activities to help start the conversation.
  • Treat-givers: It’s traditional to greet trick-or-treaters on this fun holiday. But this year, why not hand out cash instead of candy? Kids like getting money, and you can feel good about helping them achieve greater financial wellness by distributing the NFEC handouts.
  • Organizations: Companies and organizations can also sponsor candy buy-back events. Exchange children’s candy for cash gifts, and use the moment to share money lessons or let kids play fun financial literacy games.

Vince Shorb, CEO of the NFEC, reminds us this Halloween of the old saying, “It takes a whole village to raise a child.” As Shorb mentions, “We’re all responsible to teach kids about money. That’s why we created this activity that everyone can participate in to encourage healthier habits, both physical and financial. Cash for Candy provides an opportunity to help kids develop healthier diets and learn money skills at the same time.”

Helping build children’s financial health while they’re young can have benefits across the lifecycle. On average, research indicates that more physically healthy individuals earn more, have lower medical expenses, and have longer lifespans than less healthy people. #CashForCandy is just one of the NFEC’s campaigns to promote both physical and financial health.

Learn more about Cash for Candy and download the free materials here: Also pitch in by following the NFEC’s Twitter account,, and searching #CashForCandy for information.

Our nation’s children would benefit from eating a healthier diet, according to recent research. The CDC estimates that 19.7% of American children and youth – a total of almost 15 million kids – are currently obese.

The National Financial Educators Council is a thought leader and financial education provider recognized around the globe. As a Certified B Corporation®, the NFEC has a demonstrated commitment to spreading resources for teaching personal finance lessons that make a real difference. The NFEC advocates for wellness using campaigns that promote both physical and financial health, helping prepare people around the world to make informed financial decisions for more secure futures.

Trevor Stoll

SOURCE National Financial Educators Council